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Foundations Class Overview

Labor Rising has 2/3 distinctive strategies (not tools), which are unique to our programs!

This is the outline for Foundations training.

Labor Rising:

Strategic Organizing:

  • Organizing along the lines of credit, clients and social footprint as primary strategies
  • Power mapping template for participants to leverage critical research of contractors (both union & open shop) in developing their own market in real time
  • Display of all contractors organized geographically and by revenue
  • Establishing Compression Zone(s) in your union’s own market to identify specific non/anti-union contractors to pro-actively organize
  • Credit reports, how to read and use them
  • Clearly identifying areas where unions can increase market share and learning the specifics of how to do so
  • Re-establishing the perception that unions can win
  • De-emphasizing the role of the NLRB in organizing – no “turn & burn” as a strategy!
  • Section 7 & 8 in one hour, all you need to know to effectively organize
  • Credibility determinations & controlling the message
  • Pension withdrawal liability issues of the building trades and what it means to organizing
  • Taking on anti-union market share we know we can win and changing the dynamics of our markets
  • Picking our targets asymmetrically and with purpose
  • Controlling the non/anti-unions hiring in your union market
  • Overview of the “pit-bull puppy strategy” – residential and service markets
  • Not a re-tread program of existing organizing programs; we view top-down, Breslin, bottom-up & pressure campaigns as tools, not strategies

 

Contractor Marketing Program:   

  • Clearly identifying passive use vs. aggressive use of internet
  • Unions and their dominant core competency which is lying dormant
  • Unions as sales engines vs the current value models – completely different way to get work for union contractors
  • Our own unions’ social footprint, i.e., Facebook, Twitter, U Tube etc… taking our use of social signals from “passive to very aggressive” to increase market share
  • Difference between web designer/developer and internet marketer
  • Google searches, Angie’s List and other indexes used to advance union contractors
  • Clear understanding of relevance and authority in the world of SEO
  • Blogging
  • Clear understanding of what the end-users of unions are not saying and why
  • Union Apprenticeship’s becoming irrelevant on career/ job searches on internet

 

Opposition Research:

  • Primer on opposition research, both public and private
  • Using information strategically and the ability to advance that thru social media
  • Taking anti-union bad practices and putting it in high visibility  areas on the internet

 

Leading Labor Communications Platform:

  • Internal union communications thru mass texting, mass email and smart phone apps in the 21st Century
  • Structured use of social media to leverage our membership on political issues